Facebook, Twitter, Pinterest, Google+, LinkedIn. etc. So many social media platforms. And so little time. (And manpower. And ideas.)

There are costs involved to maintaining a social presence. It is vital for brands / companies / organisations to market on the right platform(s) in order to optimize their resource allocation. What age groups, gender, incomes, etc. are you looking to target?  Is the target audience high enough to focus on?

Use this infographic to help you choose the most efficient social media platform(s) according to factors like your goals, target audience and capabilities.