We' re a registered provider for the North East Business Support Fund

Established businesses can access up to £2,800 (35% funding for projects up to £8,000). A reduced grant offer will be available for businesses in their first year of trading with an opportunity to access additional support in later years.

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With over 25 years of continuous and award winning experience working in IT we can deliver the web solution your business needs to succeed.  From working in both public and private sector organisations such as the NHS and BAE Systems, to running workshops and delivering training for local organisations and government schemes, we’ll ensure your website shows your business in the best possible light.

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So why should you sell your products on line?

  • £1 in every £10 on retail in the UK is spent online
  • Online retail generates more than £700m every week for the UK
  • One in four consumers shop online every week
  • UK Consumers spent £810m online on Black Friday (Nov 2014)
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Social Media

With modern web culture, customers increasingly look to engage with businesses or brands online in multiple ways. They expect a variety of rich content including Facebook, Twitter, LinkedIn, Google + etc.  Utilising social media helps customers to build a relationship with your brand, and we ensure your website has the best tools to maximise this opportunity.

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75% of people never look past page one of the search results on Google.  This means 1 in 4 people will only look at websites on page one of the returned results.   We make sure your website not only looks great, but is also easily found.

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Responsive Web Sites

We can see via Google analytics that over 50% of website traffic can be attributed to mobile phones and tablets. This trend will continue to grow during 2016, and more web browsing will be done on a mobile device than a desktop computer.  So you’ll be relieved to know that every site we build is responsive.

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What we do

We’re pleased to offer a wide range of wonderful web services, to help make the most of your online world. We can’t cover them all on one web page but here are some highlights.

Web Presence

We’ll get you on the web with the information customers need to know.  What you do, where you are, when you’re open, social media feeds and contact details.  Perhaps a one page visual feast to grab people’s attention.

Web Brochure

Building on the Web Presence we offer greater interaction such as events, booking functionality, photo galleries, and project portfolios.

Web Business + Ecommerce

The ultimate website, we integrate a fantastic suite of features and bespoke coding to give your business and your customers a rich interactive experience form ecommerce to user forums and your very own social network if you wish.

UK Hosting

Fast and reliable UK based hosting with 99.9% uptime guarantee & 24/7 server monitoring means you don’t have to worry about any downtime.  Your website will be hosted on extremely fast high speed servers.


You’ll get 12 months FREE support with every website we develop.  Read out testimonials, see what our customers say. We take great pride in building and sustaining a friendly, supportive and above all ethical relationship with every customer.


Websites you can update

Our websites incorporate an easy to use Content Management System (CMS).  So you will have full control over every page, post, picture and product on your website.  But if you get stuck we’re always right here ready to help!



We’ll give you the tools to customise your Search Engine Optimising (SEO) and support you so your page ranks higher in search engines such as Google.  75% of people never look past the first page of search engine results so it’s a task you can’t ignore.

Social Media

Visitors to your website will be able to share, like, follow, visit and read your Social Media content across various social networks such as Facebook, Twitter, Google+, etc. Thereby driving inbound marketing to your website.


Google analytics confirm between 30-50% of website traffic is via mobile phones and tablets.  This trend is gaining momentum and it is predicted that during 2015 more web browsing will be done on a mobile device rather than a PC.  So you’ll be relieved to know every site we build is responsive.

How we work

Our process is tried and tested. First, we gain an understanding of your business in order to set your goals and objectives. We then get creative and produce the words, images and everything else that is needed to exceed your expectations. Once signed off, we implement and then measure the results. We review and then we go again – always looking to improve – always looking for the small actions that make the big difference.

If you are a North East based company you could be eligiable for a grant of 40% towards your website grant from NBSL.

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Our recent projects

Here are some of our latest websites for our very satisfied clients.

Michelle Jones Wedding Planner

October 19, 2016

A real pleasure to develop as I had such great images and content from Michelle. The site contains a number of ever-growing galleries with professional photographs.  Add that to Michelle’s copy, display it via  a clean, responsive and slick website and it really works.

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Consumer Credit Compliance

Consumer Credit Compliance

October 25, 2015

Consumer Credit Compliance were another company who already had a website but the CMS element wasn’t great and making changes was far from easy.  Initially I became involved just to make some changes but it quickly became apparent that the theme being used was bespoke and was going to be difficult to maintain and update.  We agreed a website build on a more responsive and intuitive theme was the way forward and it will be going live very soon.

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The Authentic Wood Smoked Steak House

November 20, 2014

I’m meeting more and more SME’s who feel they don’t have enough to say to fill page after page on a traditional website. So I mocked up at alternative approach for a fictional Steak House. Smarter Single websites use different styles down through the many rows to achieve what I think is an eye catching visual impact whilst relaying the important information and interaction. Smooth scrolling down through the sections which a subtle background makes it a very easy website to both navigate and appreciate.

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Geek Talent

July 17, 2016

This website was a bit of a bus mans holiday for me as I also work at Geek Talent as a Snr. Web Developer.  Geek Talent already had a website but it was slow to load and had a very clunky interface with the base theme..  Tasked with redesigning it I used block layers to emphasis the main points of the business (including a picture of myself).

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Fluid Web Development

Partridge Landscape Photography

January 2, 2015

One of our 12 days of Christmas mockups which fetaures a stunning grid-based theme that tells a story through imagery. The theme creates a truly engaging experience by saturating the screen with your beautiful photos. The theme is also responsive, meaning it will look and work great on mobile devices as well. If you are an artist looking to showcase your latest work, or if you are a blogger looking to give your visitors a fun new way to browse your latest posts, then this theme would be a great choice for you!

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Fluid Web Development Project Little Robot

Little Robot Graphics

November 3, 2014

This was a demo website I put together very quickly as a potential graphic design website.  I had just started using a new temmplate and thought I’d see how it looked.  Lots og great graphioc contnet to ensure it has an eye catching appeal.

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Lake District Holiday Loft Apartment

March 11, 2015

Designed specifically to show case our Customers Lake District holiday apartment, as the properties placing on a well-known letting site didn’t offer the customisation to show its true potential. Animated pictures from around the lakes highlights what visitors can expect whilst the responsive, clean booking request functionality also adds a nice touch of user interaction.

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Dr Jock’s Detailing Magic

February 17, 2016

Dr Jock’s Detailing Magic is a new business that needed a lot more than just web site.  We also helped design their logo, set up social media accounts and designed their business cards. Like many new businesses it’s all about having a professional presence on the internet and we agreed on a one-page website showcasing their services.

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North Tyneside Riders

October 25, 2015

I already knew a fair few of the cyclists at North Tyneside Riders (NTR) when I was asked to design their new website.  The old site needed a lot of updating and didn’t incorporate a lot of features that they felt their club needed.  Now with an events page, news, strata feed and gallery they can keep easily keep members informed of what is happening with a easy to use CMS approach.

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Synergy Renewable Energy

July 27, 2015

Synergy Renewable Energy already had a website but in was very much in need of a overhaul not just a fresh look and feel but also some decluttering as the content was being lost in a sea of images, menus and links.  We added some animated features to really drive the message home and offer a far better user interaction interface.

Fluid Motion Bike Shop

November 3, 2014

This was a eCommerce demo I created to show the power of woocomerce to potential customers.  Since I designed this website I have had several commissions for eCommerce website so it obviously has some appeal.

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Andrew Heptinstall Photography

June 27, 2016

Andrew Heptinstall Photography had one aim for their website, to showcase their amazing photographs.  Pages of text were not needed here but clean crisp full screen portfolios were needed to allow visitors to fully appreciate Andrews craft.  We Built the site using an awesome Photo gallery plugin and this fully responsive across all devices. 

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What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!


I met Keith at a PNE network event and after a few conversations, I felt totally confident in having his company develop my website. He gave me so much insight into SEO and website development that I was pleased I did not rush into having a website as soon as I set up my business. He explained everything really well and no jargon! Keith is very approachable and takes time to get it right. Fluid Web Development delivered my brief and also went that extra mile to talk through the use of social media, especially twitter, which I had not used very often.

I always recommend Keith to all my clients for web development. Brilliant!

Sue McDonald

mcd designs

Customer service and communication is the best I have experienced

Keith has bent over backwards to design and manage my website from beginning to end, with email and social media pages and links all sorted, His customer service and communication is the best I have experienced and I can’t recommend him highly enough. Thanks so much Fluid Web Development and Keith Whalen

Jock Harrison

Dr Jock's Detailing Magic

Our Blogs

We love to share our ideas, pass on information or just post our views and thoughts, so here are our latest blog posts.

Social Media Marketing Tips

With 33/34 million Facebook/Twitter accounts active in the UK are you maximising Social Media Marketing for your business? Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the...

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Keeping your website fresh

Small Businesses that update their website five times a month enjoy on average 300% more traffic. So you have a new website, designed to your requirements, content finalised and now its live.  So that’s your website sorted, isn’t it? Not quite! Keeping your website...

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New Year, New Business, New Website!

Why not make a New Year’s resolution than is not only easy to keep, but will also bring business benefits in the New Year? On New Year’s Eve I will resolve to cycle more and eat less in the New Year.  Sadly it tends to end up the other way around but I'm really going...

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